Creative Data Design for Dreamforce Conference
Bringing personality to data protection. OwnBackup was growing rapidly, evolving into a fun, approachable data tech company, and their presence at Salesforce's Dreamforce needed to reflect that energy.
Customers + Impact
OwnBackup customers and competitors
The OwnBackup designs earned recognition at Dreamforce and helped establish a brand voice that felt distinctly their own.
Role:
Data Visualisation, Illustration, Document and exhibition file design, Collaborating with lead designer, marketing director and product team
Timeframe
2 months
I designed booth materials and a Data Protection and annual report that translated complex data into an entertaining, NJ beach-themed visual world:
Beach food metaphors to make data protection concepts approachable and memorable
Playful illustrated visuals that reflected the brand's growing personality
Booth materials designed to stand out on a busy Dreamforce floor
A cohesive Data Protection Report that balanced humor with credibility
The work earned OwnBackup recognition at Dreamforce and helped establish a brand voice that felt distinctly their own."
